Click here for the New Media Content Creation Model video at YouTube.com.

Please leave your thoughts accordingly.

I’ve got a Twitter Hashtag for the meme - #NMCCM and would appreciate at retweet or an embed of the video file. This is a discussion that will be very good for all of us.

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In the very first recording on the player he tells a story of working in an all-night diner when a friend of his came in and begged Russell to give him free coffee. In return, the friend promised to “hook him up.” The friend left Russell with a ten dollar tip and Russell paid the buck for the coffee and pocketed a tip of nine dollars. Had he not told the friend “sure,” the tip would have been a few nickels at best. We all have that kind of friend and can identify accordingly.

In this jaded world of Internet Marketing, you have to grab someone’s attention. A free MP3 player certainly does that.

Now you can probably guess the program after the free player. Russell “gives” a 14 day trial of his club and offers a few upsells and downsells. I’m sure conversion is great.

But here are the two elements of this program that I love:

I’ve been preaching the power of the pre-loaded media player for more than 3 years now. We did it with Podcast Secrets for the last three years to great success. It is a kick in the pants to see someone take it on such a significant launch. Face it, a FREE MP3 player screams “hook up” when in this New Media space the availability of free “valuable” content leaves few interested anymore.

BTW, if you do grab it, listen to the content before you erase the thing. Great stuff. Russell has an amazing mind.

The other element of a physical and virtual product offering with continuity in the back-end probably took Russell a great deal of $$ to pull off. We’ve had all that functionality in Premiumcast.com for some time now (for opportunities such as these). I have a feeling Russell’s launch will help me sell more new users into Premiumcast than I’ll ever direct his way.

I love this business.

We’re in an experience economy whether we like it or not. Whereas I’d love the value of content to stand alone, people still love a physical shell wrapped around all of it. A delicate balance of the physical and the virtual is coming soon - look for it.

If you interested in this model and further thoughts on it, I’ve got a 10 minute video over here. Don’t worry, though you don’t have to pay to watch it.

I’ll hook you up.

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Armand is a smart guy - a crazy smart guy. His “Big Seminar” event not only started the whole Internet Marketing “Event” business but it continues to run strong as all other simply build on it. Big Seminar XIII should be a fascinating event - but I digress.

Armand’s article, in short, claims that Twitter’s biggest problem is that it isn’t a destination site. He stresses strong the point that YOU DON’T HAVE TO GO TO TWITTER TO USE TWITTER.

He’s right.

He’s dead on.

He couldn’t be more correct.

Armand has made millions (and millions) online in destination sites - a web 1.0 model where you get people to come to your domain to do something that makes you money - it’s the nuts and bolts of all things Internet Marketing but also commerce in general. I have nothing but respect for how well Armand has done doing just that.

Twitter has given us another option - and here’s why …

YOU DON’T HAVE TO GO TO TWITTER TO USE TWITTER

I market all day long on Twitter. The different ways I do that is another book in content but in short, because YOU DON’T HAVE TO GO TO TWITTER TO USE TWITTER, I don’t have to figure out ways to get my audience to visit my site to make money - I merely have to get them the information that makes me money.

Some get that information at Twitter.com. They click on through - awesome.

Others get it on their phone. They also click on through - good too!

Others click on through using one of the 8 zillion “Twitter programs.” I think the idea is a bit crazy - but their clicks are as good as anyone else’s.

And, oh yes, I track these clicks - they’re good - all good.

Is my clickthrough rate on a Tweet higher than an email? Nope!

Do I “tweet” a lot more times per day than I send out emails? Yep!

Is that “the best” strategy? Time will tell.

I’ve seen over 300 clicks from Twitter today so far that will generate cash for me. Twould I have bought these via PPC, they would have cost me a little over $500.

Twitter matters a lot.

Now, I know Armand’s piece was about Twitter’s monetization problems.

It’s actually even easier.

Twitter connects me with thousands of people who want to see my messages at the time, place, and device of their choosing. It doesn’t get better than that. I can use those message to generate a revenue stream so the second Twitter asks me to to pay, … I will.

If they want to offer me “premium” options that help me do what I’m doing better … I’ll pay.

And so will anyone who takes Twitter seriously.

That’s why she matters.

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Rumors are this - Google Voice is going to be released very soon. Keep your eye out - possibly get yourself on the waiting list. Currently a visit to http://www.google.com/voice will do that for you. I recommend this strongly.

First of all Google Voice matters so much that I’d dare even say that the pricing doesn’t matter. Google will probably make it free - so that means a lot of people will “pick it up.” Be smart and be one of them.

Yes, I have an account and yes, it is that good.

7 reasons it matters:

• Phone number for life. The days of strategically picking your phone company (cell or landline) will come to an end very soon. Hand over your Google Voice number to everyone and have it forward to the plan of your choice on the platform of your choice. Expect a rise in month to month contracts.
• SMS without silly fees. The cell phone companies will have to follow if they want anyone to sign a long term contract.
• Groups and greetings based on caller id. Knowing Mom can call at 2am in an emergency but the character you gave your business card to at a meeting can’t changes everything.
• Listen in on voicemail. Words can’t describe the freedom this brings until you’ve tried it.
• Transcripts of voice mail messages sent via sms. We once took calls because we didn’t know if they were important or not. Groups and greeting and this feature means we can choose to act a minute or two later based on what we’ve just found out. We’re in control again.
• A searchable library/archive of SMS and voice messages. Letting someone else handle that archive means you’ll be less likely to keep a queue of 97 messages just in case. It happened with Gmail search of webmail and it will happen here again.

Rumor is - it’s coming soon. Get yours asap. Someone who logically thinks this process through will realize Google can’t give them out the way they give Web mail accounts away. Stay on top of whatever system they use and you’ll have a very powerful tool to add to your inventory.

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• You just Twittered “Where did I leave my keys?” and are really hoping someone responds.
• You’re about to make a business decision based 140 characters from @nopictureandnojobbutitweetalot,
• You don’t eat until the Twitter Taco Truck tells you to.
• You think “the babes” will take you more seriously once you get your account verified.
• You know deep in your heart that @oprah wants to respond to you but can’t, cause of all that “legal stuff” she has to deal with.
• You have an entire page of iPhone apps dedicated to Twitter.
• You find this article funny enough to Tweet about.

Seriously, feel free to tweet about this …

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Listed above is a video at YouTube about grabbing a Google Profile and a Facebook Username. Most feedreaders will include the embed now - but I offer the link just in case.

Google announced profiles a little while ago - and they are getting to be more and more important. If you don’t have yours - you want to get that going very soon. Video shows how. Controlling what picture people see of you when they search for you is always a good thing.

In addition, the Facebook username program will be popping up soon. Video has some details about this as well.

If I learned anything from Stompernet, it is that when you got a brain-dead easy way to get an inbound link - get it.

UPDATE: GOT MY FACEBOOK VANITY URL - http://www.facebook.com/paulcolligan

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• Zune HD Jokes - haven’t heard yet, but you know they’re coming …
• New Macbooks and pricing - all nice - but nothing revolutionary.
• Snow Leopard - nice - but nothing revolutionary (don’t worry, I’ll be upgrading).
• Quicktime - mixed emotions here. Sometimes I think they need to work on making Flash better - we just aren’t seeing the Quicktime streaming adoption I know Apple wanted. Some standards have just won …
• Cali’s Occasional “Drops” - It takes a TON of power to livestream video - as cool as it is, I still don’t know if it is scalable yet. And, one day the cool folk at Ustream.tv (and the others) are gonna look at their bandwidth bill and, … yeah.
• iPhone 3.0 - The stuff that’s been reported on in the past - I won’t comment on here.
• Rental and downloading of iTunes video content - very cool, Bout time.
• Tethering - other countries get it - AT&T staying true to form.
• Video streaming - cool, on a geeky level - but see note on streaming above.
• In App Purchasing - this one is so huge. Examining the implications of this in Premiumcast something fierce. I know it has been brought up in the past - but killer.
• Push Notification - How cool would it be to be able to push updates that a new episode of a Podcast is live?
• So far - not so exciting. Give us something.
• iPhone 3GS - speed, 3 megapixel camera, nice pics in low light, video (30 fps vga), voice commands, good pricing. Release 6/19.

Nice - but nothing making me run to the store. Video is great - but we’re in an HD world now …

Other thoughts? Comments?

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Where is the indie producer in this?

As I look at Hulu’s attempt to kill Boxee earlier this week, I had to ask myself a single question:

Where is the indie producer in this?

As the products for media consumption get “cooler and cooler” (take a look at the Project Natal video - amazing stuff), I can’t but help wonder if it is going to get harder and harder to get yourself inside of the interface.

Last week brought us a few glimpses of the Zune HD interface - and it looks like Podcasting is still in there. There are rumors of Podcasting in iPhone 3.0 allowing video downloads over the air. YouTube remains open for the indie - but that is about it.

How can I (you) get my (your) content into these channels? Should I be trying? If I can’t get in, …

BTW, was thrilled to see Felcia Day on stage - even more so than the Fab 2 (and a director I really haven’t cared for since Close Encounters). She should remind us all that there is room for us in this game if we play our cards right.

Thoughts?

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Looks very cool - and looks like a key player - or at least potentially so.

I’m heading out to S3 next week and will be at the Xbox Press Event where they will demonstrate the new interface (got a pass to the press event). I hope to get to play with the device as well.

Could Microsoft have actually got this right in version 3?

Visit Zune HD for more coverage. As the details come in, they’ll track them all there.

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There is a lot of talk online about the “coming” Microsoft Zune HD. Whereas Microsoft has not confirmed a thing, the evidence coming in is pretty overwhelming. We’ve set up a site to track information about this product over at ZuneLuv.com/zunehd.

We’ve been very critical of Microsoft on this blog, but their place in the home entertainment space with the Xbox can’t be denied. If a product were finally bridge the gap, as is discussed in this article, Microsoft could pull Zune out of the slump it is in.

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