I am entering into a pretty exciting place though. I can't wait to share my results with you.

Club 52 – Paul’s (Short) Review Of Uncensored (by +Hunter Walk and +Eric Ries )

NOTE: Uncensored is not a “traditional” book. It is a “A Charitable Project to Support The Open Internet” made of “blog posts – some old, some new – from many names familiar to you and hopefully some new voices.” Profits from the project will be donated to the EFF. There is a link to the project at the bottom of this posting. It was made available in all the formats, so I did read it on my Kindle.

So, word of the “Uncensored” project crossed my path a few weeks ago. I wanted to make it part of Club 52 for a number of a reasons. Whereas, yes, all the content has been made available elsewhere, not only did I benefit from it, but the EFF got a few bucks as well.

I was familiar with many of the writers – but learned of a few great minds out there that I am now following / have circled / etc.

Here are my big take homes:

+Alexia Tsotsis’ piece on “Keeping Up With The Normals” is the best thing I’ve ever read on the way the digerati often loses sense of the reality they’re trying to change. Best line – “… can’t ignore Normals just because you’re really smart.”

+Caterina Fake’s “FOMO and Social Media” will haunt me next time I’m at an event with a lot of social media types.

+Danah Boyd’s “Social Steganography” should be required reading for any parent who lets their kids use an Internet connected device (i.e., all parents).

+Dave McClure’s “Subscriptions are the New BLACK” reminded me, again, of why I love that man so much. Not for the kiddies – but true true true true true. Got a “big idea” for the Internet? Run it through this thing first.

+Hunter Walk’s “Sorry Mike” is dead on. Hunter’s Rule is right. Read it.

+Joel Spolsky’s “Two thing about SOPA/PIPA & then I’ll shut up ” was also a great read but the fact that it was originally published on his Google+ feed (and not a Blog) gave me an added boost of confidence that my recent publishing strategies are at least pointed in the right direction. +Tim O’Reilly’s SOPA/PIPA piece (also good) had the same origination.

A good read. Worth the money. Mind is still spinning from a few of these. I’m pretty sure it will have the same effect on you.

Link to the Uncensored project – http://leanpub.com/uncensored

One of my new years declarations was that I’d read a book every week. Join me on this journey? http://PaulColligan.com/Club52

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Club 52 – Google+ – Club 52 – Paul's (Short) Review Of Uncensored (by +Hunter…
Club 52 – Paul's (Short) Review Of Uncensored (by +Hunter Walk and +Eric Ries )

NOTE: Uncensored is not a "traditional" book. It is a "A Charitable…

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Club 52 – Google+ – Next week's book (Non Affiliate Link) – Thou Shall Prosper…
Next week's book (Non Affiliate Link) – Thou Shall Prosper by Rabbi Daniel Lapin. Recommended by +Joshua Farrand

Who is this E-Messaging Department?

In honor of Make Market Launch (Aff Link), I thought I’d offer my Top 7 things I wish I knew “then” about product creation.

#1 – The credibility doesn’t have to be mine.

I’ve made as much money building and launching products where I’ve partnered with someone else’s credibility as with those where I have used my own. Working with Julie Perry on YouTube Secret Weapon has been a dream. Working with Michael Koenigs on Instant Customer has been a blast and a half.

#2 – It’s what they want, not what I want.

I once had the audacity to launch a product called “Internet Butt Kicking.” It was everything I wanted in a product, but NOTHING that my audience wanted. Was as proud of that product as the day was long – yet it didn’t sell a copy.

#3 – Charge enough to give it your all.

When you charge enough to give the product your all, you, get this, give the product you all. When you give the product your all, get this, it’s much better than when you don’t. Charge enough to give the product the attention it deserves. Awesome products come from that. It’s also why those Apple products are so cool

#4 – Work smarter, not harder.

I fancy myself, at times, a bit of a Steven Spielberg (except without the father and guilt issues). I like to edit video. I often think I should therefore edit everything. My best products have been edited by someone else. I’m better for it. So is my audience.

#5 – They know how they want it delivered.

Ask them how they want it. They will tell you. Give it to them that way.

#6 – Don’t release, LAUNCH.

Apple launches. Hollywood launches. The Millionaires/Billionaires launch. I need to Launch.

#7 – New product doesn’t need a new audience.

Starting all over again is SILLY. Your existing list has already said they like buying from you. Let them.

Good luck Michael Koenigs and Pam Hendrickson on your launch. Thrilled to be MCing your event in April.

I hope to catch a few of you there as well. If you are looking to buy this, and do so through my affiliate link – I have a cool little bonus package for you – plus will buy you a meal at the event.

#1 – The credibility doesn't have to be mine.

I've made as much money building and launching products where I've partnered with someone else's credibility as with those where I have used my own. Working with +Julie Perry on YouTube Secret Weapon has been a dream. Working with +Michael Koenigs on Instant Customer has been a blast and a half.

#2 – It's what they want, not what I want.

I once had the audacity to launch a product called "Internet Butt Kicking." It was everything I wanted in a product, but NOTHING that my audience wanted. Was as proud of that product as the day was long – yet it didn't sell a copy.

#3 – Charge enough to give it your all.

When you charge enough to give the product your all, you, get this, give the product you all. When you give the product your all, get this, it's much better than when you don't. Charge enough to give the product the attention it deserves. Awesome products come from that. It's also why those Apple products are so cool

#4 – Work smarter, not harder.

I fancy myself, at times, a bit of a Steven Spielberg (except without the father and guilt issues). I like to edit video. I often think I should therefore edit everything. My best products have been edited by someone else. I'm better for it. So is my audience.

#5 – They know how they want it delivered.

Ask them how they want it. They will tell you. Give it to them that way.

#6 – Don't release, LAUNCH.

Apple launches. Hollywood launches. The Millionaires/Billionaires launch. I need to Launch.

#7 – New product doesn't need a new audience.
Starting all over again is SILLY. Your existing list has already said they like buying from you. Let them.

Good luck +Michael Koenigs and +pam hendrickson on your launch. Thrilled to be MCing your event in April.

I hope to catch a few of you there as well. If you are looking to buy this, and do so through my affiliate link – I have a cool little bonus package for you – plus will buy you a meal at the event.

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http://www.paulcolligan.com/mml